"Search advertising provides advertisers opportunities to target keywords and phrases entered by users that will place their message/ads in front of those users. So on google for instance, a local Edmonton widget company could pay to advertise their widgets in the Search Engine Results Page (SERP) every time a user searches “Widgets Edmonton”, making their ad appear at the top of the page, on the map with a coloured marker, in the local results, and in other places depending on the product and service, such as shopping ads, or google guaranteed services. A multitude of factors will determine where your ads are displayed, including budget, impression share targeting, ad quality, landing page quality, and other factors."
"We design our SEO (Search Engine Optimisation) strategies around your current rankings and website architecture. Meaning we not only improve on the keyword rankings you currently rank for, but increase your exposure through optimised content and theme silo’s SEO, short for Search Engine Optimisation, also known as Organic Search, is about helping users reach your website in a natural way, allowing engagement that is as user-led as possible. While many are tempted to overlook traditional SEO in favour of focusing entirely on paid ads and the like, research shows that around 72% of online web visits, still begins with organic search engine clicks. In short, good SEO really matters. Other forms of attracting traffic, leads and sales can be effective, no doubt, but whether it’s on a computer, tablet or smartphone, people are still letting their typing finger do the talking when it comes to finding what they need. Driving traffic to your site involves a range of processes that work within the complex Google algorithms to keep you ranking highly for the keywords you want most. It’s not always an exact science, but working with an expert gives the best chance of SEO success. "